Digital calipers and a micrometer resting on a machined aluminium part on a steel bench.
Specification-driven products need specification-driven systems.

What we do, specifically

Not a service list. These are the problems we get called about.

Ecommerce for configured products

Products priced by configuration rather than SKU. Tiered pricing for distributors, contractors and reps. Freight that can’t be quoted at checkout.

  • Craft Commerce builds
  • Rep and distributor pricing tiers
  • Quote-to-order workflows
  • Payment-hold and deferred freight billing

ERP and system integration

The website should write into the system your team already uses, not sit beside it.

  • 10X ERP
  • Order Time
  • QuickBooks
  • Custom pricing APIs for systems that expose none
  • Custom REST and webhook integrations

Product data and catalogue architecture

Usually the real project, and almost always underestimated. We have turned a catalogue that existed only as a 1990s print layout into a working data model.

  • Attribute and variant modelling
  • Normalising specs and units across decades of entries
  • Migrating print and spreadsheet catalogues into structured data
  • PIM integration, or the data model that means you do not need one yet
  • Submittal and spec sheet delivery
  • 3D product rendering from drawings

Agentic video and product media

Explainer and installation video built from your specifications, so what the video shows is what the drawing says. Conventional production cannot cover a catalogue. A pipeline can. The second video costs a fraction of the first.

  • Explainer and installation reels built from product data
  • Narration synthesised, captions aligned to the audio word by word
  • Brand treatment and music applied per client
  • A new video reuses the pipeline instead of restarting production
  • 3D product renders where submittal drawings are the only reference
  • Parametric product visualisation driven by real configuration rules

Assistants that answer from your catalogue

A model that invents a specification for a regulated product is a liability. Ours answer from your product data, cite the document, and escalate rather than guess. The point is not that it talks. The point is that it is right.

  • Answers drawn from your product data, not the open internet
  • Specification and compatibility questions handled without a rep
  • Traceable back to the document the answer came from
  • Says it does not know instead of inventing a number
  • Deployed on the site, or wherever your customers already are

Reporting across systems that do not talk

Most manufacturers can report on the storefront or the ERP, never both side by side. That gap is access and system knowledge, not tooling. It goes unsolved for years, then takes a week.

  • Online performance through to ERP-level analysis in one place
  • Order, margin and fulfilment data joined to web behaviour
  • Scheduled and self-serve reporting for non-technical teams
  • Reconciliation between systems that disagree

Finance that reports while the numbers still mean something

Most of bookkeeping is rule-shaped. Classify, match, reconcile, chase. None of it needs judgment, and all of it is why the books close six weeks late. Automate it and the ledger stops being history. Cash and margin become something you check on a Tuesday.

  • Transaction capture, classification and reconciliation without manual entry
  • Books that close continuously instead of in a month-end scramble
  • Cash position, margin and runway on a dashboard that gets opened
  • Alerts when a number moves, rather than a monthly report nobody reads
  • Multi-entity and multi-state handling where the obligations differ
  • Proved against our own books before it goes anywhere near yours

Whole-operation automation, not one system at a time

Departments buy software one problem at a time and the seams become somebody’s full-time job. Vendors in a spreadsheet, trading partners in a portal, samples in an inbox. We build it end to end on one spine: vendors, EDI, lab records, samples, purchase orders. Consumer foods, building materials and industrial supply run on the same rails.

  • Vendor and trading partner management
  • EDI for the partners who require it, and a sane path for the ones who do not
  • Purchase orders tracked from raise through receipt and reconciliation
  • Sample requests and lab submissions as records rather than email threads
  • Formulation and specification history tied to the product it becomes
  • One spine across departments instead of one system per department

Compliance and tax

The obligations that arrive with regulated products and multi-state selling.

  • Hazmat acknowledgement in-cart
  • Sales tax nexus mapping
  • TaxJar and Avalara
  • PCI and payment gateway configuration

Not sure which of these you need?

Describe the process that’s costing you time. We’ll tell you what it actually is.

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